NYC X KOREA

 PROJECT 006 

JFK INT’L AIRPORT TER.1
SIGNAGE & WAYFINDING DESIGN


DESIGN GUIDELINE BOOKLET DESIGN
SCALE  : 12 X 12’’
PROJECT ADVISOR : ANTHONY WILLIAMS



As technology has evolved, the means to communicate with air travelers has evolved from static to dynamic digital systems.The current design systems or wayfinding of JFK doesn’t align with the excitement and newness of NYC. It’s the opposite.So I created a signage and wayfinding system guide book for JFK Airport Terminal 1.
Today’s airports already use LED displays to relay basic flight and passenger information, but digital signage can now be so much more. These overall plans may not be carried out in practice but rather they are a practical fiction, exploring the possibilities that future signage can bring.


︎2018
-19









This project started with the question “How can we show new wayfinding possibilities using new technology in more engaging and creative way?
How can we reduce the stress level of the foreign travelers and, rather, allow them get excited that they are in NYC?”  


















Passenger journey maps is made, mapping out the list of questions that passengers could have durinng their traveling experience. Visitors are already tense and nervous arriving in a foreign country so too much information will bring more distractions and present too many choices, which causes even more stress.


Sign location plan is made to indicate the locations where each types of signages will be placed. The plan is made based on the passenger journey map of the departure area.







SIGN LOCATIONS MAP

ARRIVAL LEVEL



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FLOOR LEVEL MAP

ARRIVAL LEVEL








SIGN LOCATIONS MAP

DEPARTURE LEVEL



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FLOOR LEVEL MAP

DEPARTURE LEVEL


















DEPARTURE LEVEL


For the departing passengers, most of them may be in a hurry or cautioning themselves against losing any of their belongings. Saving time for the passengers to receive the information that they are looking for may be the first objective to achieve for the departure level sigange system.












IDENTIFICATION SIGN




MULTI-FUNCTIONAL
DIGITAL KIOSK SIGNAGE







SECURITY CHECK-IN SYSTEM




























IDENTIFICATION SIGNAGE 


Advancements in the design of LED displays means the technology can be built in any size, any shape. The LEDs are no longer just information add-ons at the airport. More and more travelers will be seeing LED displays can be us3d as both sources of information and visual showstoppers. It can be used to express the graphic from any possible viewing position at any viewing angle at any point in time, which will enhance the user experiences of the passengers. Current Identification signs are flat,retangular shape which let it legible from limited number of perspectives.









(CURRENT SYSTEM)






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360° Holographic Display Pyramid / Virtual 3D Hologram Display / Cheoptics Hologram It can be used to express the image of a scene from any possible viewing position at any viewing angle at any point in time.























MULTI-FUNCTIONAL
DIGITAL KIOSK SIGNAGE



Multifunctioning digital kiosk signage is a wall of transparent screen workinng as directional, informational and identification signage. The displayed flight information of the departure screens can be expanded into details with directional arrows based on for each individuals’ situation by using the kiosks as well as everyone’s flight information in one glance. The signage itself can become the branding opportunity for the airport or for entertainment purposes.It can display static dynamic images or videos.






















Kiosks installation height 1/2’’=1’












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installation construction document ver.















Example of how contents on the display can be changed or mixed
depending on different circumstances and make it more engaging


















SECURITY CHECK-IN SYSTEM



Security screening at airports is often one of the major source of anxiety and annoyance in an already stressful situation. According to SITA, a leading air transport and IT communications specialists, 36% of passengers have a negetive perception of security checks. There are so many things going on; a number of screening points, such as boarding pass scanning, screening queue, loading of the trays, walking through metal detector, baggage scanning re-dressing, etc. Security check in line up can be categoried by sign colors which will reduce waiting time and let the circulation go smoother. The categories of the passengers can be domestic airlinnes passengers, passengers whose airlines depart within 20 minutes, priority line or for the wheelchair users, people with small children. international airlines passengers.




Security check in line up can categorie by sign colors which will reduce waiting time and let the circulation go smoother. The categories of the passengers can be domestic airplines passengers, passengers whose airlines depart within 20 minutes, priority line or for the wheelchair users, people will small children, international airlines passengers, etc.




















ARRIVAL LEVEL


Passengers journey from land-off through immigration hallway, baggage claim, to their chosen transportation can be stressful after a long flight and especially for the foreigners, it may become. Here are some ideas to simplifying directional guiding systems more easily, to reduce the difficulty of finding their way.










































it can be a great tool in emergency situations since LED displays can all be changed quickly.






Mark LOREM IPSUM









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