SIGNAGE & WAYFINDING DESIGN CONSTRUCTIONS DOCUMENT
PROJECT ADVISOR : ANTHONY WILLIAMS
Pratt Institute Brooklyn Campus is known for its beautiful sculpture garden. How should a wayfinding system of a creative environment like Pratt look like? The initial goal was to create a noticeable and fun wayfinding system, offering a unique experience to the visitors of the campus, as a way to show our creative spirit. The buildings are bundled up in chunks which becomes a confusing part for the visitors to find their destination. So I used it as part of the wayfinding experience; each building would have a unique shape and by letting the visitors find their destination by searching for and then breaking down the shapes into pieces, the wayfinding experience will become more engaging to the visitors.